Resume & Portfolio

Craig Loo

2400 W 49th Terrace
Westwood, KS 66205    913-940-1133
mond.mustapha@gmail.com

Objective

To excel in a growing advertising agency where I can utilize both my talents as a copywriter and my inherent capacity for strategic thinking to produce the highest quality work for clients that is both compelling and results-oriented.

Experience

Feb. 2008 – Present       Beyond Marketing, LLC.                      Lenexa, KS
Account Manager

• Concept and create advertising for various media: Print, Interactive, Radio & Television
• Produce audio and visual elements for Television and Interactive
• Heavily involved in strategic planning for clients and potential clients
• Assist other Account Managers in concepting, copywriting and copy editing
• Manage the business relationship between Beyond Marketing and the client

2004-Present                    Red Giant Design                                Shawnee, KS
Copywriter/Owner

• Devised concepts for Print and Interactive Media
• Wrote copy for Print & Interactive Media
• Met with clients on a regular basis to determine their needs and the best method of achieving those needs

2006-2008                         Royal Mechanical Services                Stilwell, KS
Low Voltage Department Supervisor

• Performed all aspects of Project Manager Position in conjunction with Supervisory duties
• Planned and managed time-sensitive, turn-key rollouts worth in excess of $100,000
• Managed collection of contractor information to optimize Project Manager performance
• Continually analyzed procedures to cut cost
• Met with customers (via telephone and in person) regarding upcoming projects
• Oversaw day to day operations of department, including:
  • Schedules & needs of 5 Project Managers
  • Know all details for problem resolution on all 5 accounts
  • Oversaw all billing for department with a yearly revenue of $3 million

2003-2006                          Royal Mechanical Services                 Stilwell, KS
Project Manager

• Managed all aspects of the Hallmark Cards account, including:
  • Managed a schedule of several in-house technicians
  • Booked flights and all other travel arrangements
  • Ran project cost analysis, responsible for employee reimbursement
  • Scheduled contractors for service
  • Dealt with store managers on a daily basis, troubleshot issues over the phone, alleviated anxieties concerning operation of equipment.
  • In 2006, personally managed $996,000 in work while maintaining a 50% profit margin
• Purchased and managed $10,000+ in material inventory
• Performed all shipping duties for entire company
• Wrote Install & Procedure Manuals

2002-2003                           Farmers Insurance                              Lenexa, KS
Bilingual Customer Service Associate

• Initiated Claims Process for Home and Auto, taking all initial information and helping to mitigate damage to insured’s property.
• Obtained all necessary licenses required to handle claims in the United States.
• Assisted customers in both Spanish and English.
• Performed above required percentile with regards to both handle time of claims and QA scores; received several awards for superior work.
• Created and edited team newsletter, outlining in each weekly issue various minutiae of claims processes and informing fellow team members on latest happenings, instilling a sense of team unity.

Skills

• Strong written and oral communications
• Steeped in the Creative Process
• Skilled intermediary between the customer and the service/product provider
• Strong mathematical skills
• Proficient in: Excel, Word, Outlook, Filemaker Pro, Mappoint
• Intermediate knowledge in: Photoshop, Illustrator, Visio
• A quick and willing learner, unafraid to ask questions

Education

1995-1999                      The University of Kansas                    Lawrence, KS

• B.A., English.
• Studied Spanish as an elective to become proficient in the language.

Interests

• Languages; Literature; Architecture; Tae Kwon Do; Sociology; Philosophy; Scientific Research; Gaming; Music.

Media

The following is a :30 Spot I wrote for Kansas City Credit Unions.  The objective was to incorporate a timely message that subtly positioned Credit Unions as safe, especially when considering the fallout from the credit crisis perpetrated mainly by banks.

In addition to concepting and writing this ad, I recorded and produced all elements using Final Cut Pro.

The following is a :30 spot I wrote for Mazuma Credit Union’s Whatareyouabout.org video sharing site.  This spot was placed on Channel 1, airing in MO schools throughout September of 2008.  The objective was to convey that this was a youth-friendly site, and to stand out from the clutter of other Channel 1 ads (Army, Nike), most of which operate on a much higher budget than Mazuma.

In addition to concepting and writing this ad, I built all set and character elements, shot the images and recorded the audio, producing the final product in Final Cut Pro.